Two practices. Every statutory authority in between.
Whether you need a business licensed and compliant, or a strategy for entering Kenya in the first place, our work is built around the same goal: a gaming business that regulators, banks and partners trust.
Regulatory & licensing advisory
We engage the statutory authorities that make up Kenya's gaming business on your behalf, so your licence, tax position and approvals are handled correctly the first time.
- Gaming Regulatory Authority (GRA) applications, covering bookmaker, casino, lottery and forecasting categories
- Tax registration and ongoing compliance with the Kenya Revenue Authority, including betting and gaming excise duty and withholding tax on winnings
- Communications Authority approvals for SMS, USSD and premium-rate channels used in mobile betting products
- Anti-money laundering and counter-terrorism financing compliance aligned with Financial Reporting Centre requirements
- County government single business permits and premises licensing
- Ongoing licence renewals and monitoring of regulatory change
Market entry strategy
For operators and investors new to Kenya, we build the plan for how to enter — so the business is structured, positioned and operationally ready before the first licence application is filed.
- Feasibility studies and market assessment for your product and business model
- Corporate structuring and guidance on local incorporation
- Local partnership and shareholding structuring, where relevant to your entry model
- Competitive landscape review and market positioning
- Operational setup, including payment and mobile money integration considerations
- Responsible gambling and compliance frameworks built in from launch, not added after
A clear path from first meeting to launch.
Discovery & feasibility
We map your business model, product and target market against Kenya's regulatory requirements.
Regulatory mapping
We identify exactly which licences, approvals and registrations your business needs.
Application & liaison
We prepare submissions and represent you directly with each statutory authority.
Launch & compliance support
We support renewals, reporting and ongoing regulatory change as you operate.
Not sure which practice you need?
Most clients need both. Tell us where you are, and we'll tell you what's next.